Business Startup

At 26 years old, Anna-Louise Gilhooley followed her passion to launch a new fashion brand, DivaLilly. Anna Louise is finding working for herself to be challenging, rewarding, and most of all – fun.

DivaLilly is a unique fashion venture, scouring the international fashion market for the latest must have item.

With help and support from Business Start Up Advisors Anna gained confidence and set about researching her market, developing links with suppliers, assembling a financial package and finalising her business plan. As plans for growth and further expansion are underway, Anna, who has been joined in the venture by younger sister Kate, says it’s been “a dream come true that makes all the hard work and effort so worthwhile and enables me to have such a healthier perspective on life"